Senior Management Team
The members of the Senior Management Team consist of the Founder & CEO, the Management Committee (see below) and the following members of the Office of the CEO: the Chief Administrative and Finance Officer, the Legal Counsel & Chief Compliance Officer, the Chief Planning Officer & Acting Head of Digitalization, the Director of Human Resources, the Director of CEO Initiatives and Special Projects, and the Executive Assistant to the CEO:
Law graduate from the University of Havana. Expert on Copyrights and Culture Management. For more than 20 years, she has been a representative of the Sociedad General de Autores y Editores (SGAE) in Cuba and an advisor to Fábrica de Arte Cubano (FAC), Cuba’s most important entertainment venue, since its formation. She has worked as a producer, coordinator, and/or director of numerous Cuban music concerts and cultural events. Darsi is a member of the Management Committee.
Graduate in Economics from the University of Havana. More than 20 years of experience in Financing and Accounting both in Cuba and abroad. She has worked for approximately ten years in senior positions at Commercial Consolidators Corp., a private Canadian holding company. She also worked in Recambios Caribe, at their Kia Motors Division, and was the CFO of Havana’s International School. Taymí is a member of the Management Committee.
Master’s in Applied Sciences in Electronics from the University of British Columbia, Vancouver, Canada, as well as Master’s in Engineering from the Polytechnic Institute of Kiev, Ukraine. He has worked on important solar energy and energy efficiency projects, in addition to the development of business related with the fields of Energy, Electricity, Hydraulic and Electronics. David is a member of the Management Committee.
Laura Ruíz is the Executive Assistant to the Founder & CEO of Tropix. She holds a degree in Tourism from the University of Havana and postgraduate degree in Business Management and Strategy from the MINTUR School of Hotel Business and Tourism in Havana. During the course of her subsequent work in the tourism industry, she developed skills that allows her to work with extreme professionalism, especially with foreigners arriving to do business in Cuba.
Mr Evert Henkes serves as Non-Executive Chairman and Counsellor to the CEO.
The day-to-day affairs of TropixMedia are managed by a Management Committee that meets at least three times a month and reviews and makes decisions with respect to a wide range of issues for which it has been delegated authority by the CEO. In addition, the Management Committee reviews and makes recommendations to the CEO with respect to all other matters of importance to TropixMedia. All decisions and recommendations by the Management Committee are made by consensus.
The Management Committee is made up of the designated members of the Office of the CEO, plus the following members:
Inelcy holds a degree in Social Communication from the University of Havana. She is an expert on issues related to the preservation and conservation of the audiovisual heritage, with more than 20 years of experience. She founded and headed the first Project of digitization and management of the audiovisual archives of Cuban television.
Master’s in Physics and Mathematical Sciences from Lomonosov University, Moscow. TV producer with more than 20 years of experience. She coordinated the management of all the mass media on the occasion of the Pope´s visit to Havana in 2015 and Barack Obama´s visit one year after. Prior to joining Tropix, she worked as the principal executive producer for RTVC’s extensive television and cultural event productions.
Media Engineer graduated from Northeastern University, Boston, MA, and Georgia State University, Atlanta, GA. He worked as an editor at VTA, Inc, and at Crawford Media Services as Lead Media Engineer. He has extensive experience in post-production, mass digitization and digital media preservation workflows.
Master’s Degree in Engineering and Management Automatized Systems from Lvov Polytechnic Institute in Ukraine. Software developer with more than 20 years of experience. Specialist in the development of database applications for enterprises, using his IT and financial accounting skills.
Staff members who support the Senior Management Team
Degree in Accounting and Finance from the University of Havana and a Master of Business from the United Kingdom. A senior financial analyst with 12 years of experience in the Cuban banking sector, Javier has also worked as a consultant for various Canadian companies in Cuba.
Degree in Social Communication from the University of Havana and a Master’s Degree in Communication, both the University of Havana. Lilibeth is expert at designing and implementing institutional communication strategies and messaging. She brings knowledge of public relations, advertising and cultural management.