Tropix’s leaders bring a wealth of international business experience. Founder and CEO Mario Baeza’s inspiration for this mission springs from a love for his Cuban heritage and a profound motivation to bring Cuba to the global forefront through technology and media. Baeza’s background spanning entertainment, broadcasting and law underpins this journey to bring together the best players from Europe to Havana and create an unstoppable team. Non-executive president Evert Henkes brings abundant experience in marketing and lobbying as well as mergers and acquisitions. Along with its company directors, all experts in their fields, Tropix is geared up to take Cuban media to new realms.