Leadership

Mario Baeza

Mario Baeza

Founder & Chief Executive Officer

Mario L Baeza is the Founder of Tropix Media & Entertainment, a company whose Mission is “to bring Cuba to the world and the world to Cuba.” Following a pioneering 20-year career as an associate and then partner in the international law firm of Debevoise & Plimpton, Mario went on to become Vice Chairman and President of a major international investment bank and formed and led TCW/Latin America Partners. He became one of the managers of one of that region’s first private equity funds with over $300 million under management. In 2006, he founded V-Me Media Company, a public/private partnership formed with over 40 PBS public television stations to provide high quality Spanish broadcast programming to over 80% of all U.S. Hispanic households in the country.

Along the way, Mario was one of the co-founders of Jazz at Lincoln Center, as well as a Founding Chairman of the NYC Latin Media & Entertainment Commission under Mayor Bloomberg. He also served on numerous corporate boards, including a role as Presiding Director of Tommy Hilfiger, Inc. He then went on to Executive Produce several critically-acclaimed feature films, a few of which he composed the theme song himself. Mario formed AJM Records, which launched the career of Grammy Award winning R&B singer, Ashanti. Her first album set records for the sale of albums by a female artist and landed her in the Guinness Book of Records for being the first female artist to have five songs in the Billboard Top Ten Pop Charts at the same time, a feat equaled only by the Beatles. In 2015, Mario formed Tropix Media & Entertainment, a content creation and production company.

In 2016 Tropix entered into an historic agreement to preserve the cultural legacy of the Cuban people by digitizing the entire audiovisual and radio archives of Cuba, estimated at 500,000 hours of content, dating back to the 1920s, in the case of radio, and the 1950s, in the case of television. As part of the agreement, Tropix has preferential rights to use, own and globally commercialize any digitized archival material used in connection with productions undertaken by Tropix for any medium.